Kerrin's Blog
2 Months Until Christmas: Using Video to Ramp Up Your Sales
Thursday, November 09, 2017
2 Months Until Christmas: Using Video to Ramp Up Your Sales

With Christmas only a couple of months out, now is a great time to use video content to boost your sales. Many businesses depend on the Christmas rush to reach sales targets but once the silly season is upon us it can be too late to create any new marketing campaigns.Now is the time to sit down and have a look at what is possible for you and also what is the best time to launch a video campaign to bring in some extra dollars. I have 3 options that might be suitable for you and they are in a sort of "good, better, best" approach. While you may not be able to commit to all three video projects there should be at least one that will work based on the time you have available.#1 GoodThis is the easiest option and will should be manageable no matter what your schedule and your budget looks like. For this little project all you need is a social media account or two, a smart phone and a spare 15 minutes.I suggest creating a Christmas message for your clients and followers that you can post on YouTube and Facebook. It only needs to be a minute or so long and the content should be simple and conversational. So think about how you would like to thank your followers and clients for their support and also wish them season's greetings. Also think about how you can include a loyalty reward or promotion in the video as a call to action. So something like "As a thank you we would like to offer ...

Where do I start? 3 Ways to Get Moving on Video Content
Monday, September 25, 2017
2 Months Until Christmas: Using Video to Ramp Up Your Sales

Often when people approach me about creating video content for their businesses they begin with the question, "Where do I start?". If you haven't dabbled in video content for your business yet you may be feeling in the dark about what your very first step should be. I know I procrastinated a lot before I got into the swing of regularly shooting video content and a lot of that had to do with not really knowing where I should start.Believe it or not I really think that the best way to work towards making some video content is to actually not run out and just start filming. I really think if you are hesitating in the first place you should work on some other areas of preparation that will start to build your confidence and your direction with video content. So here are 3 activities you can start working on right now that don't include you sitting in front of the camera.#1 Research, research, researchI say this all the time and mean it, research! There are plenty of different areas you can research about the process that will arm you with knowledge and confidence when it comes time to shoot your own video. I suggest watching videos by other people in your industry.  This will help you see what works and what doesn't. Research what your clients want to see. Ask your existing client if there is information they would like to receive from you in video format. Research video ...

I Don't Have Time to Film!
Thursday, August 24, 2017
2 Months Until Christmas: Using Video to Ramp Up Your Sales

I Don't Have Time to Film! Why Fighting Back Against a Busy Schedule is ImportantI often here myself saying "I'm too busy to do this shoot", "I need to reschedule" and "I just don't have time to film". While there is a lot of truth in these statements I always need to remind myself to prioritise my work rather than focus on time and put creating video content back on the top of the to-do list.You see the reason I am busy in the first place is that I have a lot of work on. And the reason I have a lot of work on is because I disciplined myself a month ago to create some video content as part of my marketing mix. But the fact that I am busy now doesn't mean I will be busy in the future. And that is where finding the time to create more content becomes important.To help you fight back against your busy schedule I have put down my top tips to help you focus on what's important and to get the job done as easily as possible.#1 - Think about the futureWhenever I am loathed to take a few hours out to create my own video content I ask myself, who are my future customers? While I have loads of work on in the present I need to remind myself that I haven't connected with my clients of the future - we haven't even met yet. Who are they? What do they do? What are their goals? And how can I help them? I use this thought to motivate myself to film my content. Posting your own video content is ...

I don't need video content for my business
Thursday, August 10, 2017
2 Months Until Christmas: Using Video to Ramp Up Your Sales

I was recently chatting with someone who works in the finance industry and when I was explaining to them what I do for a living they replied that they don't need video for their business. Curiously, I asked why not and they mentioned that they had plenty of clients that they had received through word of mouth and that there was just no need for them to use video. I thought to myself, that's really great! I wish I could just run my business without having to do a video shoot every few weeks. To be honest I really don't like going on camera to film my content but it does work well for my business so I will continue making it.I have heard many other reasons why people don't use video in their businesses like "It's not something my clients want or expect" or "none of my competitors use video so I don't need to". But what I think is that there are some seriously great ways to use video in your business that don't involve marketing yourself on social media. So forget social media! I have three different ways you can use video right now that will streamline your business and give you back time.#1 Getting the Prep Work DoneAfter chatting with the finance professional I had a think about what type of video would be valuable to someone who felt they just didn't need it. Time is the answer - Everyone values time. I have found that one of the most time consuming activities in my business ...

Filming Outdoors: How to Choose a Fabulous Spot to Shoot Your Video
Thursday, August 03, 2017
2 Months Until Christmas: Using Video to Ramp Up Your Sales

I was speaking to a client recently and she mentioned that the only time she had available to shoot her own video content was on her lunch break in the city. While I almost always retreat to the safety of my indoor studio space to film my own content, it did get me thinking about how one could easily identify a great spot to film when on the go.I often shoot outdoors for clients in spaces and locations that I have never been before. When I arrive I make sure I treat the outdoor space just like a regular indoor office space. This really enables me to focus on finding the best spots to shoot quickly and avoiding the places that are just not going to work. With this in mind I thought I would share my top 3 tips to help you select the best spot to film when you are out on the go.#1 - Find the Reading CornerAll offices will have that one space that people head to when they need some peace and quiet. It might be the meeting room or the out of the way table in the lunch room. It will be somewhere where there is much less foot traffic and conversation (so definitely not near the water cooler or the kettle). When you are filming outside look for an area that is away from people and cars. This is for 2 reasons - you want to cut down on background noise and you want to reduce distractions and disruptions. It might not be the first place you see; so have a walk around and check out the ...